angie barnett is here with the torch awards. >> i love the thumbs up, that's cool. event where you are honoringig people who are doinn the right thing. tell me about the evenn. >> it's calleddan award. it's a fundraiser. -usinesses. what we call he elite, those that meet our standards and second it's a fundraiser to allow us to serve consumers. all of services that the bbb offers to condition summers are absolutelyyfree. we want to generate ome reveeue to help us two that more ú% we like that. businesses, what is the cryelite sisserricriteriafor that. because when they want aú reputable business, heyylook to -he bbb. >> these bbsinesses are ninn finalists are actuallyú two inch binder. i mean ott of documentation -hat really providing proofs of meeting standards, managemeet practices. you're going to look at their recruitment and personnel policy, how they train people and how they manage their business. and theenexttpiece we're going to look at is the advertising,ú %-those thhngs that the publicof sees first, making sure ii's not deceptive but t's very hon set